Uwe has been honing Gunter’s skills as a war gamer and game designer his whole life, starting him off on Advanced Squad Leader at the age of 6. Gunter spent his youth roaming the U.S. with a traveling troop of musicians where he picked up a bit of fiddle. Gunter then trained in the classical art of Austrian ballet dancing for a decade and he honed his martial skills in fencing under the tutelage of a WWII Spanish cavalryman. As a young adult he learned humility and paid his way through college as a nude model where he would stand still in the same pose for hours contemplating Conflict of Heroes strategies. In his engineering graduate studies Gunter created the world’s smallest set of 25 nanometer dice that he fashioned out of DNA, but he unfortunately could never see what number he rolled. In his free time Gunter enjoys programming artificial intelligence that he watches play itself in Conflict of Heroes. Gunter now lives with his wife Kayla who he proposed to after she beat him at her first board game on their second date. He thanks his dad once a week for not naming him Uwe Jr.
Uwe built up and sold several successful businesses before he figured out that game designing and publishing is the path to riches and fame. Since then he has appeared on the Oprah show, been offered the position of Secretary of State, acted in a major motion picture with Brad Pitt, and is in a think tank with Ernest T. Bass, among other notables. He has a degree in Mechanical Engineering and an MBA specializing in corporate finance and strategy. His hobbies include soccer, playing the violin, martial arts, painting, sailing and is an amature plum pit spitter, under the tutelage of Master Spitter Brian Bennett (Note, plum pits have more mass than cherry pits and are thus classified in a different competitive category.)
Uwe is pronounced as "oova", the Germanic God of wine and frolic. Uwe lives up to his name 50% of the time and sleeps off his indulgences the rest of the time.
How Uwe is not pronounced!
Ewe - as in a female sheep.
Ohhhweee - as in the sound a midwest farmer makes at night with a Ewe.
Ohhhhh, Ohhhhh, Ohhhhh, vaaaa..... - Well, we will not go there.
Uwe won the James F Dunningan Design Elegance Award for his Conflict of Heroes series. His game designs won the Charles S Roberts Award and the GAMA Best Historical Boardgames Awards in 2009, 2010 and 2012.
Ep 178 Uwe Eickert with Academy Games - Building a customer base (21:22)
Date: January 7, 2014
By: Richard Bliss
Description: Uwe Eickert has a very successful board game company called Academy Games. He has launched successful Kickstarter projects, all with niche interests, but have done very well. His board game, Freedom: The Underground Railroad, has been a delicate topic, but extremely well received. Uwe tracks every aspect of his customer base. He invests in important tools to keep track of his most important asset, his customers. Take a listen and learn a lot. I always do.
Dave is a Professor of English at Heidelberg College. His interests include writing, literature (particularly historical fiction), teaching, history, computers, cooking, gardening, and travel. He is currently working on a game about Midwestern farmers and sheep.
Pavlos originates from France but currently lives in Athens, where he works as a freelance 3D/illustration artist. Given the fact that his attention span barely beats that of a 2-year old on a sugar high, his focus oscillates between videogame design, reading science stuff and boardgames at an alarming speed. When he grows old(er), he wants to live on a dream farm like Uwe's, surrounded by hyenas and wolves. (Uwe - What the hell is he talking about!?)
Steve is a professional artist with his studio located in Hawaii. He balances painting beautiful Hawaiian women and landscapes with stunning historical war scenes. He dresses really cool and knows what is important in life. We all aspire to be like Steve. www.stephenpaschal.com
Nick is an institutional researcher for Penn State University where he is also a doctoral candidate in educational psychology. He was instumental in keeping the game rules streamlined. He formulated what I call the Warcholak guide: Is the rule necessary to simulate the TYPICAL (over 10% of the time) conditions and outcomes on the battlefield? If YES, keep. If NO, go to 2. Does the rule require significant mental resources to remember to play? (Significant is defined as needing to remember more than 2 facts.) If YES, dump. If NO, go to 3. Does the rule add to the fun of the game? Does it produce outcomes that add significant replayability, oh-no moments, gotcha momments, or simulation pay-off outside the general flow of the game? If YES, keep. If NO, dump. We feel that these rules also work well for girlfriends and wives. Note: You will always lose though.